Distressed Efrer 10 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Real Head' by FontFont; 'ITC Franklin' by ITC; 'Latino Gothic' by Latinotype; 'News Gothic' by Linotype; and 'News Gothic' by Wooden Type Fonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, labels, grunge, industrial, vintage, rugged, punchy, add texture, vintage signal, rugged impact, display emphasis, weathered, ink-worn, stenciled, blocky, compressed.
A heavy, all-caps-friendly display serif with chunky slabs, compact bowls, and a firm vertical stance. Strokes are mostly straight and blunt-ended, with squared shoulders and simplified curves that keep counters relatively tight at smaller sizes. A consistent worn texture is cut into the letterforms, creating irregular interior chips and scuffs while preserving the overall silhouette and baseline stability. The lowercase follows the same sturdy construction, with short extenders and a utilitarian, print-like rhythm; numerals match the blocky, high-impact presence.
Works best for posters, large headlines, and logo-style wordmarks where the distressed detail can be appreciated. It also suits packaging, labels, and signage that aim for a rugged, heritage, or industrial feel, especially in short bursts of text rather than dense body copy.
The distressed surface and stout slab structure evoke a tough, workmanlike tone—like ink that’s been through rough handling or repeated printing. It reads as bold, gritty, and retro-leaning, with an assertive presence suited to attention-grabbing headlines.
Likely designed to deliver a classic slab-serif impact while adding a pre-worn, imperfect print texture for instant character. The goal appears to be high visual punch with a built-in aged effect that can signal authenticity, grit, or handcrafted production.
The texture is prominent enough that it becomes part of the voice of the typeface rather than a subtle detail; counters and joins remain clear, but the scuffing can reduce clarity at very small sizes. The overall shapes stay consistent across the set, making it feel cohesive for display use where a worn, tactile finish is desirable.