Sans Normal Kinew 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, confident, clean, emphasis, impact, motion, modernize, energize, oblique, geometric, rounded, compact, smooth.
A heavy, oblique sans with rounded, geometric construction and smooth joins. Stroke endings are clean and mostly straight, with gently curved bowls and open apertures that keep counters clear at display sizes. The slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm; widths vary by glyph with compact, efficient spacing and a sturdy baseline presence. Numerals are similarly rounded and sturdy, matching the letterforms’ solid, contemporary silhouette.
Best suited to short, high-visibility settings such as headlines, posters, packaging callouts, and branding where an energetic italic voice is desirable. It can also work for signage or UI accents when used sparingly and with comfortable spacing, as the strong oblique texture becomes visually dominant in longer passages.
The overall tone is energetic and assertive, with a forward motion that feels active and contemporary. Its rounded geometry keeps it approachable rather than severe, balancing punchy emphasis with a clean, utilitarian clarity.
The design appears intended to deliver a modern, fast-moving emphasis style that reads as confident and contemporary. By pairing heavy strokes with rounded geometry and a steady slant, it aims to provide impact while maintaining clean, friendly shapes for display typography.
In the sample text, the combination of strong weight and consistent slant creates a dense, high-impact texture that reads best when given generous tracking and line spacing. The forms stay cohesive across mixed-case settings, and the round counters prevent the style from feeling overly rigid.