Sans Superellipse Ponar 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection and 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, condensed, industrial, poster-like, utilitarian, authoritative, space saving, high impact, modern utility, systematic forms, display clarity, tall, compact, monoline, rounded corners, closed apertures.
A tall, tightly set sans with compact proportions and a strong vertical emphasis. Strokes are consistently heavy and largely monoline, with rounded-rectangle (superellipse) geometry shaping bowls and counters. Curves look squared-off at the extremes, and terminals read as crisp, minimally softened rather than calligraphic. Uppercase forms are narrow and erect, while lowercase maintains a compact, workmanlike construction with mostly closed apertures and straightforward joins. Numerals are equally condensed and solid, designed to hold their shape in dense settings.
Best suited to headlines and display typography where a compact footprint and strong presence are desirable. It works well for posters, packaging, signage, and brand wordmarks that need tall, space-saving letterforms with a steady, uniform color.
The overall tone is direct and no-nonsense, projecting a modern, industrial confidence. Its compressed rhythm and sturdy shapes feel built for impact and economy of space, with a slightly institutional, engineered character.
The design appears aimed at delivering maximum impact in narrow widths while maintaining clean, modern simplicity. The superellipse-inspired rounding suggests an intention to keep forms friendly and systematic without sacrificing firmness and legibility at display sizes.
The combination of squared curves and rounded corners creates a pragmatic, sign-like clarity while keeping the texture uniform across long lines. In the sample text, the dense vertical cadence produces a strong typographic block that stays consistent from capitals to figures.