Sans Contrasted Puga 3 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, signage, packaging, industrial, techno, authoritative, militaristic, retro, maximum impact, constructed forms, signage style, brand presence, display clarity, blocky, stencil-like, angular, squared, compressed counters.
A dense, geometric display sans built from squared forms and straight segments, with crisp right angles and occasional chamfered corners. Strokes are extremely heavy, while interior counters are reduced to narrow slots and cut-ins that create a stark light–dark pattern across each glyph. The design favors tall, compact constructions with a firm baseline and consistent cap height, producing a rigid rhythm; curves are minimized and replaced by faceted joins. Spacing and widths vary by letter, but the overall texture stays uniform due to the consistently massive stems and tightly controlled apertures.
Best suited to display contexts where impact matters more than continuous readability: posters, large headlines, brand marks, product packaging, and bold wayfinding. It performs especially well in short lines, titles, and all-caps settings where its cutout structure can be appreciated.
The font communicates a hard-edged, industrial tone—mechanical, tactical, and emphatic. Its sharp geometry and high-contrast cutouts suggest utilitarian signage and tech-forward branding, with a slightly retro arcade/terminal flavor when set in all caps.
The design appears intended to deliver maximum visual weight with a constructed, modular feel, using strategic cut-ins and compressed counters to keep letter differentiation while maintaining a solid, monolithic color on the page.
At text sizes the narrow internal openings and frequent cutaway notches become defining features, so legibility benefits from generous size and tracking. The numerals and lowercase share the same squared language, giving mixed-case settings a cohesive, poster-like texture rather than a conventional reading rhythm.