Sans Normal Tagoj 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, luxury, dramatic, modernist, display impact, luxury tone, editorial style, modern elegance, crisp, sculpted, calligraphic, flared, stately.
A high-contrast display face with sculpted, tapering strokes and sharp, blade-like terminals that create a chiseled silhouette. Curves are smooth and elliptical while joins and stroke endings pinch to fine points, producing a distinctly calligraphic rhythm even in otherwise simple forms. Proportions read on the wide side with generous bowls and open counters, and the overall texture alternates between thick vertical masses and hairline connections for a bold, graphic cadence. Lowercase forms are sturdy and compact with pronounced thick–thin modeling, and figures follow the same dramatic stroke modulation for a cohesive set.
Best suited to headlines, magazine covers, and prominent editorial typography where the high-contrast modeling can be appreciated. It also works well for branding and packaging that aims for an upscale, contemporary feel, and for posters or campaign graphics needing a bold, elegant voice.
The type conveys a refined, high-fashion tone with a sense of drama and polish. Its razor-thin details and elegant swelling strokes suggest luxury and editorial sophistication rather than neutrality or utility.
The font appears designed to merge a modern, simplified letter skeleton with extreme thick–thin contrast and flared, pointed terminals to achieve a distinctive display personality. The consistent sculpting across uppercase, lowercase, and numerals suggests an emphasis on cohesive, premium-looking typography for attention-leading text.
The design relies on delicate hairlines and pointed terminals, so letterforms can appear especially striking at larger sizes where the fine details and sharp transitions remain visible. In dense settings, the heavy vertical emphasis and thin connections create a lively, sparkling contrast across lines of text.