Sans Rounded Effy 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, posters, packaging, headlines, children's, friendly, playful, casual, approachable, cheerful, approachability, playfulness, display clarity, friendly tone, rounded, soft, chunky, bubbly, smooth.
A heavy, rounded sans with soft, blunted terminals and largely uniform stroke thickness. Letterforms are built from simple geometric strokes with generous curves, compact counters, and a slightly bouncy rhythm that keeps the texture lively. Uppercase shapes are sturdy and open, while the lowercase stays clear and uncomplicated, with single-storey forms and prominent, rounded dots on i and j. Numerals follow the same soft construction, with rounded corners and stable, high-contrast silhouettes at display sizes.
Well-suited for branding, packaging, posters, and headline settings where a friendly, approachable voice is desired. It also works nicely for children’s materials, invitations, and casual signage, and can hold up for short text blurbs when set with comfortable tracking and generous line spacing.
The overall tone is warm and informal, with a hand-drawn friendliness that feels upbeat and easygoing. Its rounded construction and thick strokes give it a kid-friendly, welcoming personality while still reading cleanly in short passages.
The design appears intended to deliver a bold, approachable sans for display use, prioritizing softness, clarity, and charm through rounded terminals and simplified, highly legible letter shapes.
Spacing appears moderately loose for a bold face, helping prevent dark spots where curved joins and tight counters might otherwise clog. Distinctive details like the broad, rounded shoulders and softly notched joins add character without becoming overly quirky.