Script Atmid 7 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, posters, children's, branding, playful, friendly, retro, casual, handmade, approachability, hand-lettered, whimsy, display impact, retro charm, rounded, bouncy, soft terminals, informal, chunky.
A chunky, rounded display face with a hand-drawn script sensibility and mostly unconnected letterforms. Strokes are heavy and smooth with gentle modulation, and terminals tend to be softly tapered or slightly bulbous, reinforcing a drawn-with-a-marker feel. Proportions are compact with a bouncy baseline rhythm, and counters are generally open and generous, keeping the dense weight from clogging. Uppercase forms read as simplified, upright caps, while lowercase introduces more cursive movement through single-storey shapes and looped features.
Best suited to headlines, posters, packaging, and brand marks where a friendly handmade voice is desirable. It also works well for children’s or hobby-oriented projects, social media graphics, and short quotes where personality matters more than long-form readability.
The overall tone is cheerful and approachable, with a lightly retro craft character. Its uneven, lively rhythm suggests something personal and handmade rather than formal or corporate, making it feel warm, whimsical, and conversational.
The font appears intended to deliver an approachable, hand-lettered look with bold presence and rounded forms, balancing script-like warmth with clear, sturdy shapes for display settings.
The design leans toward display use: rounded joins, compact widths, and distinctive silhouettes create strong word shapes at larger sizes. Numerals match the same soft, hand-lettered construction, with simple, friendly forms that blend well in headings and short callouts.