Sans Normal Etmuz 10 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, editorial, ui, airy, modern, friendly, refined, lighthearted, modern clarity, friendly tone, light elegance, motion cue, monoline, rounded, open counters, soft terminals, slanted.
A monoline, softly rounded sans with a consistent rightward slant and generous internal spacing. Curves are built from clean circular and elliptical arcs, while straight strokes stay smooth and evenly weighted, giving the design a delicate, continuous rhythm. Terminals are softened rather than sharply cut, and counters remain open and calm, aiding clarity despite the thin stroke. Overall proportions feel balanced and slightly tall, with round letters staying spacious and verticals maintaining a tidy, orderly cadence.
Well-suited to branding systems, packaging, and poster headlines where a light, modern voice is desired. It can also work for editorial pull quotes and short-to-medium text settings when set with comfortable sizes and spacing to preserve its delicate stroke. In UI contexts, it fits display roles such as navigation, labels, and hero text where a friendly, contemporary tone matters.
The overall tone is light and approachable, with a contemporary, minimal feel. Its gentle slant and rounded construction add warmth and a subtle sense of motion, making it feel personable rather than technical. The thin, clean linework reads as refined and understated.
The design appears intended to deliver a clean, contemporary sans that feels warm and effortless through rounded geometry and a consistent italic posture. Its restrained detailing and open shapes aim for a polished look that stays legible and inviting, especially in display and brand-forward applications.
The italic angle is steady across capitals, lowercase, and numerals, producing a cohesive forward-leaning texture in paragraphs. Round forms like O, Q, and 8 emphasize the typeface’s circular construction, while diagonals in A, V, W, X, and Y stay crisp without appearing aggressive. Numerals follow the same airy, streamlined approach, pairing naturally with the letters.