Sans Normal Ligaj 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' and 'FF Marselis' by FontFont; 'Safran' by Hubert Jocham Type; 'Niko' by Ludwig Type; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, modern, confident, high impact, forward motion, friendly boldness, modern branding, rounded, soft corners, oblique, compact, bold-headed.
A heavy, oblique sans with rounded, softened corners and broadly oval curves. Strokes stay consistently thick with minimal modulation, producing dense, high-impact letterforms and sturdy counters. The forms lean forward with a stable rhythm, pairing wide circular shapes (like O and 0) with slightly tightened, compact joins and terminals. Lowercase shows a single-storey a and g, round i/j dots, and a tall, robust feel that keeps small interior spaces from collapsing despite the weight.
Best suited for bold headlines, short statements, and brand marks where a forward-leaning, high-energy voice is needed. It works well on posters, packaging, and promotional graphics, and can support sporty or youth-oriented identities where friendly rounded forms are preferred over sharp, aggressive italics.
The overall tone is energetic and assertive without becoming harsh, thanks to the rounded geometry and smooth terminals. It reads as contemporary and approachable, with a sporty forward motion from the slant and a strong, promotional presence from the mass.
The design appears aimed at delivering maximum impact with a clean sans structure, combining an athletic oblique stance with rounded geometry to keep the tone accessible. It prioritizes strong silhouettes and immediate readability for display and promotional settings.
Numerals follow the same chunky, rounded construction and maintain clear silhouettes at display sizes. The oblique angle and weight create strong word-shapes, though the density suggests more comfort at larger sizes than in long, small text.