Sans Normal Wubet 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, retro, playful, approachable, casual, approachability, softness, retro charm, display clarity, rounded, soft, open, humanist, bubbly.
A rounded sans with soft corners and an even, low-contrast stroke that keeps color consistent across lines of text. Proportions are generously wide, with open counters and circular/elliptical bowls that give letters a roomy, breathable feel. Terminals are smooth and slightly flared in places, contributing to a gentle, hand-tuned rhythm rather than a rigid geometric finish. The lowercase shows simple, single-storey forms (notably a and g), and the numerals follow the same rounded, open construction for a cohesive set.
Well-suited to branding and packaging where a friendly, non-intimidating voice is desired, and for posters, signage, and headline work that benefits from broad, rounded letterforms. It can also work for short UI labels or display copy when a soft, welcoming tone is more important than dense information setting.
The overall tone is warm and informal, with a subtle retro flavor reminiscent of mid-century signage and friendly packaging typography. Its wide stance and rounded shaping read as inviting and upbeat, prioritizing approachability over technical austerity.
The design appears intended to deliver an approachable display sans with rounded, open shapes and a wide footprint, balancing geometric simplicity with a slightly human, hand-finished rhythm. It aims for clarity at larger sizes while projecting a cheerful, retro-leaning personality.
In the sample text, word shapes stay clear due to large apertures and stable stroke weight, though the wide proportions and rounded joins create a soft, relaxed texture. The design’s rounded geometry is consistent across uppercase, lowercase, and figures, helping mixed-case settings feel unified.