Print Mumag 14 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: kids media, packaging, posters, labels, editorial display, friendly, playful, casual, approachable, whimsical, human warmth, casual clarity, cheerful tone, everyday signage, rounded, soft, bouncy, informal, open.
A rounded, hand-drawn print with smooth, slightly irregular strokes and softly tapered terminals. Letterforms are open and generously spaced, with a gentle bounce to the baseline and subtle variations in stroke edges that keep the texture lively without looking messy. Caps are broad and simple, while lowercase forms lean toward single-storey constructions and compact bowls, giving the set a cohesive, easygoing rhythm. Numerals follow the same rounded, simplified logic, staying highly legible and consistent with the alphabet.
Well-suited to kid-focused materials, lighthearted packaging, labels, and short headlines where friendliness matters. It also works for posters, invitations, and social graphics that need an informal, hand-made tone, and can handle short UI or editorial callouts when used at comfortable sizes.
The overall tone is warm and personable, like neat marker lettering on a sign or classroom handout. Its relaxed shapes and mild irregularity read as human and cheerful, creating an inviting, upbeat voice that avoids formality.
The font appears designed to emulate tidy hand-printed lettering with consistent proportions and high readability. Its goal seems to be delivering an informal, welcoming personality while staying clean enough for repeated use across headings and small blocks of text.
The design maintains strong clarity at display sizes while preserving a handmade texture; rounded joins and generous counters help prevent dark spots in words. Curves dominate over sharp angles, and diagonals (like in K, V, W, X, Y) keep a softened, friendly feel rather than a crisp geometric one.