Sans Normal Irsi 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Sirenia' by Floodfonts, 'Mahameru' by NamelaType, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, retro, bouncy, sporty, playful, attention grabbing, friendly impact, retro flavor, dynamic emphasis, rounded, soft, chunky, energetic, informal.
A heavy, right-leaning sans with rounded terminals and softly inflated strokes that give letters a cushioned, almost brush-like solidity. Curves dominate the construction, with broad bowls, generous counters, and minimal sharp corners; joins and shoulders are smoothed to keep a continuous, rolling rhythm. The proportions are expansive and stable, with compact apertures in some letters and a generally punchy, poster-ready silhouette. Numerals and capitals share the same rounded, forward-slanted stance, producing a cohesive, high-impact texture in both short words and longer lines.
Best suited to headlines and display settings where its rounded weight and lively slant can carry personality—such as posters, branding lockups, packaging, and social media graphics. It can work for short-to-medium text in promotional contexts, especially when you want a bold, friendly tone rather than a strict, technical voice.
The font reads upbeat and approachable, mixing a vintage advertising feel with a contemporary, friendly softness. Its forward slant and bulky shapes add momentum and enthusiasm, giving text an energetic, informal voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a warm, approachable character—pairing a strong forward motion with rounded, simplified forms that stay readable while projecting energy and charm.
The italic angle is strong enough to be a defining feature, yet the letterforms remain sturdy and legible due to their broad internal spaces and simplified detailing. The overall color on the page is dark and even, with smooth contours that keep large sizes clean and confident.