Print Ruty 10 is a very bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, headlines, branding, playful, friendly, casual, energetic, handmade, hand-lettered feel, friendly display, casual emphasis, youthful tone, quick brush script, rounded, brushed, bouncy, chunky, informal.
A compact, right-leaning handwritten style with thick, rounded strokes and smooth, brush-like terminals. Letterforms are simplified and slightly bouncy, with gentle modulation that reads more like marker or brush pressure than formal calligraphic contrast. Curves are full and soft, counters are relatively tight, and spacing feels naturally uneven in a controlled way, reinforcing a drawn rhythm while staying readable in words and short lines.
Best suited to short display text where personality is the priority—posters, packaging callouts, social media graphics, event promos, and casual branding. It can also work for quotes or subheads when set with generous spacing and moderate line lengths to preserve clarity.
The overall tone is upbeat and approachable, with a casual “hand-lettered” warmth. Its lively slant and chunky strokes give it an energetic, personable voice suited to informal messaging rather than a polished corporate feel.
Designed to emulate bold, fast hand-lettering with a brush/marker feel—prioritizing charm, immediacy, and legibility at display sizes while retaining the imperfections that make it feel human.
Capitals are compact and somewhat monoline in impression, while lowercase forms keep a quick handwritten cadence; the single-story shapes and rounded joins emphasize friendliness. Numerals follow the same brushy construction, maintaining consistent weight and softness for mixed text settings.