Sans Normal Keruh 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mundo Sans' and 'Quire Sans' by Monotype, 'Akagi' and 'Akagi Pro' by Positype, 'Gloriola' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, contemporary, confident, casual, impact, motion, approachability, clarity, modernity, slanted, rounded, soft corners, open counters, lively rhythm.
A heavy, right-leaning sans with rounded, softly sheared terminals and broad curves that keep the texture smooth and continuous. The forms favor open counters and generous apertures, with a slightly kinetic, forward-cut feel across both uppercase and lowercase. Stroke endings appear subtly angled rather than flat, and curves dominate over rigid geometry, giving letters a friendly solidity. Numerals match the letterforms in weight and curvature, reading clearly with compact, contemporary shapes.
This font is well suited to short, prominent applications such as headlines, brand marks, promotional graphics, and packaging where a dynamic, assertive voice is needed. It can also work for subheads or callouts in editorial and digital layouts when you want strong emphasis without a harsh, rigid feel.
The overall tone is active and upbeat, with a forward motion that suggests speed and momentum. Its friendly roundness keeps it approachable, while the strong mass and slant add confidence and punch. The result feels modern and informal, suited to attention-grabbing, energetic messaging.
The design appears intended to deliver a bold, fast-moving sans voice that remains friendly through rounded construction and open shapes. It prioritizes impact and momentum in display-oriented settings while keeping letterforms clear and contemporary.
Spacing appears comfortably open for a heavy slanted style, helping maintain clarity in longer lines of text. The italic angle is consistent and contributes to a cohesive, streamlined word shape, especially in mixed-case settings.