Sans Normal Vogan 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Canava Grotesk' by Arodora Type, 'Surt' by Blaze Type, 'Alergia Grotesk' and 'Engram Pro' by Machalski, 'Ava Grand' by Matt Chansky, 'Otoiwo Grotesk' by Pepper Type, and 'Salvatore' and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, friendly, impact, motion, legibility, modernity, approachability, oblique, rounded, soft corners, compact counters, heavy strokes.
A heavy, oblique sans with broad proportions, smooth curves, and softly blunted terminals. Strokes are consistently thick with minimal modulation, giving the letters a solid, uniform color on the page. Rounds (O, C, G) are close to circular with slightly tightened apertures, while diagonals (A, V, W, X) are wide and stable. Lowercase forms are compact and sturdy, with simple, single-storey shapes and short, squared-off details; numerals follow the same robust, rounded construction for a cohesive set.
This font is best suited to headlines, short statements, and prominent UI or editorial callouts where impact and momentum are desired. It can also work well in branding and packaging contexts that benefit from a sturdy, modern, slightly sporty personality, especially at medium-to-large sizes.
The overall tone is energetic and forward-leaning, with a friendly bluntness that reads as contemporary and confident. Its wide stance and heavy weight create a sporty, headline-driven voice that feels assertive without becoming sharp or aggressive.
The design appears intended to deliver a bold, fast-moving sans aesthetic with approachable rounded geometry and consistent stroke weight. Its oblique posture and broad letterforms prioritize visibility and punch in display settings while keeping shapes clean and uncomplicated.
Spacing appears generous enough to keep dense strokes from clogging, and the oblique angle is consistent across caps, lowercase, and figures. The design favors closed, compact counters and smooth joins, producing a strong, continuous texture in longer lines of text.