Sans Normal Argaf 3 is a regular weight, normal width, medium contrast, upright, tall x-height font visually similar to 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, modern, neutral, friendly, professional, versatility, readability, neutral voice, modern branding, ui clarity, geometric, open apertures, rounded terminals, even rhythm, high legibility.
A clean, modern sans with broadly geometric construction softened by gentle curves. Strokes are even and steady, with rounded bowls and open counters that keep forms clear at both display and text sizes. Proportions feel slightly tall through the lowercase, with a prominent x-height and compact ascenders/descenders that create a dense, efficient texture in paragraphs. Curves and straight segments meet smoothly, and the overall rhythm is consistent, with small width differences across glyphs that add a natural, readable cadence.
This face suits interface typography, product and marketing copy, and general-purpose editorial layouts where clarity and a steady rhythm matter. The tall lowercase and open counters help it perform well in dense paragraphs, while the clean geometry also supports headings, wayfinding, and brand systems that need a contemporary, understated sans.
The tone is neutral and contemporary—confident without feeling severe. Its rounded shapes and open forms add approachability, making it feel friendly and straightforward rather than technical or ornamental.
The design appears intended as a versatile, everyday sans: modern, readable, and system-friendly in tone, with geometric foundations moderated by human warmth. It prioritizes legibility and consistency for broad use across screens and print.
Capitals read crisp and stable with clean joins, while the lowercase maintains clarity through open apertures and simple, unambiguous shapes. Numerals are straightforward and highly legible, matching the same calm, modern voice as the letters.