Slab Square Mubi 9 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Inka' and 'Zin Serif' by CarnokyType, 'Askan' by Hoftype, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, sturdy, confident, retro, editorial, collegiate, impact, authority, heritage, headline clarity, brand presence, blocky, bracketed, chunky, ink-trap-ish, high-impact.
A heavy slab-serif with broad proportions and pronounced, block-like serifs that read as squared and strongly anchored. Strokes are thick with noticeable contrast and crisp joins, producing a firm, poster-ready texture. Counters are compact and the overall rhythm is dense and assertive, while rounded letters stay smooth rather than geometric. The lowercase shows sturdy forms with substantial terminals and a compact, weighty presence that holds up well in large settings.
Best suited to headlines, titles, and large typographic statements where its heavy slabs and wide stance can deliver impact. It also works well for packaging, labels, and signage that needs a confident, tactile presence, and for sports/collegiate-style branding where bold, sturdy letterforms are desirable.
The font conveys a bold, no-nonsense tone with a classic, print-forward feel. Its chunky slabs and compact counters suggest heritage influences—evoking old-school headlines, sports typography, and emphatic signage—while staying clean and contemporary enough for modern branding.
The design appears intended to deliver maximum impact with a solid, grounded slab-serif structure, balancing boldness with readable, traditional letterforms. Its wide proportions and strong serifs prioritize presence and authority in display contexts.
In text, the weight creates strong word shapes and a dark typographic color, favoring short lines and display sizes. The numerals match the same robust, headline-driven construction, keeping the overall system consistent and authoritative.