Sans Superellipse Laku 7 is a regular weight, very wide, monoline, italic, tall x-height font.
Keywords: headlines, branding, posters, packaging, ui display, futuristic, techy, sleek, sporty, friendly, modernize, convey motion, tech branding, geometric clarity, soften tone, rounded, soft-cornered, streamlined, open, clean.
This typeface is built from rounded-rectangle and superellipse-like shapes with consistently smooth corners and a uniform stroke. The forms are notably extended horizontally, with generous interior counters and open apertures that keep letters airy despite the wide set. A consistent forward slant and gently sheared terminals create an italicized flow, while the overall geometry stays controlled and modular. Numerals and capitals echo the same soft-rectilinear construction, producing a cohesive, engineered rhythm across the set.
It works best in display settings where its wide proportions and streamlined shapes can be appreciated—headlines, logos/wordmarks, posters, product packaging, and tech or automotive-themed graphics. It can also suit UI and on-screen labels when used at larger sizes, where the open forms and consistent stroke maintain clarity.
The overall tone feels modern and aerodynamic, balancing a technical, interface-like precision with approachable roundedness. Its slanted stance suggests motion and speed, giving it a contemporary, sporty energy without becoming aggressive.
The design appears intended to translate rounded-rect geometry into a dynamic, forward-leaning sans that signals modernity and motion. By combining soft corners with wide proportions and an italic stance, it aims for a distinctive, contemporary voice suited to tech-forward and performance-oriented visual identities.
Round letters tend to read as squarish ovals, and many joins resolve into smooth, continuous curves rather than sharp intersections, reinforcing the superelliptical theme. The wide proportions and open counters make the design feel spacious and legible at larger sizes, while the slant adds momentum to lines of text.