Sans Normal Kegef 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Camingo Dos Office' by Jan Fromm, 'Organic Pro' by Positype, 'Anselm Sans' by Storm Type Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, momentum, approachability, display clarity, modern branding, oblique, rounded, compact, high-ink, sturdy.
A heavy oblique sans with rounded, softly tapered terminals and a smooth, continuous stroke feel. Counters are relatively open for the weight, with compact interior spaces in letters like B, P, and R, and broadly rounded bowls in C, G, O, and Q. The slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm; curves are clean and geometric-leaning, while joins stay blunt and solid rather than calligraphic. Lowercase forms are simple and workmanlike, with a single-storey a and g, a short-armed r, and a curved, hooky descender on j; numerals are rounded and weighty with uniform presence.
Best suited to headlines, short bursts of copy, and branding where a strong, forward-leaning presence is desirable. It can work well on posters, packaging, apparel or team/sports contexts, and large UI callouts where the rounded shapes help maintain clarity at heavier weights.
The overall tone reads assertive and fast, with a sporty, headline-driven energy. Its rounded construction keeps it approachable, while the strong weight and steady slant give it a confident, action-oriented voice suited to attention-grabbing messaging.
The design appears intended as a bold, energetic oblique sans for display use, prioritizing immediacy and impact while preserving friendly readability through rounded forms and open counters.
Spacing appears set for display: the dense weight and oblique angle create dark texture in paragraphs, especially where round letters repeat. The cap set feels robust and slightly condensed in impression, and the diagonals (V, W, X, Y) emphasize the forward momentum of the design.