Sans Superellipse Simok 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Brohero' by Alit Design, 'Cord Nuvo' by Designova, 'Highman' by Eko Bimantara, 'PODIUM Sharp' by Machalski, 'Kuunari' and 'Kuunari Rounded' by Melvastype, and 'Buyan' by Yu Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, industrial, condensed, assertive, modern, utilitarian, impact, space-saving, modernity, robustness, clarity, compact, blocky, square-shouldered, monolinear, sturdy.
A compact, tall-structured sans with a tight, vertical rhythm and heavily filled counters. Curves resolve into rounded-rectangle (superellipse-like) forms, giving bowls and shoulders a squared-off softness rather than true circularity. Strokes are broadly uniform with minimal modulation, and terminals are clean and blunt, producing strong, dark word shapes. The lowercase shows simple, sturdy constructions (notably in a, g, and y), while numerals are similarly blocky and high-impact.
Best suited to headlines, posters, and punchy branding where a compact width and heavy presence help maximize impact. It can also work well for packaging and signage that needs strong contrast against busy backgrounds or at a distance.
The overall tone is forceful and no-nonsense, with a contemporary industrial feel. Its dense color and compressed proportions project urgency and solidity, reading as confident and slightly authoritarian in display settings.
The design appears aimed at delivering maximum visual density in a narrow footprint while maintaining a clean, modern sans construction. The superellipse-based shaping suggests an intention to feel engineered and contemporary rather than geometric-circular, prioritizing sturdy silhouettes and strong display clarity.
The condensed proportions and small interior spaces make the face feel powerful at larger sizes, while the tight counters suggest it may need generous sizing or spacing to stay open in longer passages. The rounded-square geometry remains consistent across letters and numerals, reinforcing a unified, engineered aesthetic.