Sans Normal Luday 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Siro' by Dharma Type, 'FF Infra' by FontFont, 'Riveta' by JCFonts, and 'Cedora' by Lafontype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, modern, assertive, impact, motion, display, attention, slanted, rounded, compact counters, soft terminals, high impact.
A heavy, forward-slanted sans with broad proportions and smooth, rounded construction. Strokes are thick and uniform, with softened joins and terminals that keep the forms friendly despite the strong weight. Counters are relatively compact (notably in O, P, R, a, e), producing dense, high-impact word shapes, while the overall rhythm stays even and geometric. Letterforms favor simple, sturdy silhouettes; diagonals and curves carry the slant consistently across capitals, lowercase, and numerals.
Best suited to headlines, posters, and branding where strong emphasis and quick recognition are needed. It can work well in sports and lifestyle graphics, packaging callouts, and short UI labels, but its dense counters and heavy color suggest using it sparingly for longer reading.
The tone is confident and energetic, with a sporty, headline-driven presence. Its combination of mass and slant creates a sense of motion and urgency, reading as modern and assertive rather than formal or delicate.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, balancing geometric roundness with a dense, attention-grabbing texture. It prioritizes bold clarity and a contemporary, action-oriented feel for display communication.
The italic angle is pronounced and consistent, and the boldness reduces interior space at smaller sizes, which can make long passages feel compact. Numerals share the same rounded, weighty treatment, matching the letterforms closely for cohesive display typography.