Slab Square Hili 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Esquina', 'Esquina Rounded', and 'Esquina Stencil' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, industrial, retro, assertive, sturdy, impact, durability, logoability, retro signage, athletic tone, blocky, octagonal, beveled, compact, squared.
A heavy, block-built slab serif with squared, flat terminals and broad, almost architectural strokes. Corners are consistently chamfered into octagonal facets, giving counters and outer silhouettes a cut-metal, sign-stencil feel. The rhythm is compact and steady, with tight apertures and large, squared counters that keep interior space readable at display sizes. Serifs are blunt and rectangular, with minimal bracketing, reinforcing a rigid, engineered texture across both uppercase and lowercase.
Best suited to headlines, posters, and bold titling where a strong, geometric presence is desired. It works well for sports and collegiate branding, event graphics, packaging, and signage that benefits from a rugged, high-impact voice. In longer text, it is most comfortable in short bursts—pull quotes, labels, or subheads—rather than continuous reading.
The overall tone is tough and utilitarian, evoking collegiate athletics, workshop signage, and retro print ephemera. Its faceted edges add a slightly ornamental, arcade-like bite while staying grounded and authoritative. The weight and squareness communicate impact and confidence more than delicacy or refinement.
The design appears intended to deliver maximum visual punch with a consistent, squared slab structure and distinctive chamfered corners. By combining blunt serifs with faceted geometry, it aims to feel both traditional (slab serif solidity) and graphic (octagonal, sign-like silhouettes) for branding-forward display use.
Numerals follow the same octagonal logic, especially in rounded forms like 0, 6, 8, and 9, which read as squared-off bowls. Uppercase forms feel particularly emblematic and logo-ready, while lowercase retains the same hard-edged construction, keeping the texture consistent in mixed-case settings. The face prefers generous size and spacing where its corners and slab endings can remain distinct.