Serif Other Idmu 10 is a regular weight, very wide, very high contrast, upright, short x-height font.
Keywords: headlines, editorial, book covers, branding, pull quotes, classic, elegant, dramatic, bookish, refinement, display impact, classical revival, brand prestige, expressiveness, bracketed, hairline, wedge, calligraphic, flared.
This typeface is a high-contrast serif with crisp hairlines, fuller verticals, and pronounced, bracketed wedge serifs that give strokes a carved, calligraphic finish. Proportions are broad and airy, with generous letterwidths and a lively rhythm from variable internal spacing and sharp stroke modulation. The capitals feel stately and open, while the lowercase shows a relatively small x-height with tall ascenders/descenders, creating a distinctly classical text color. Details such as the angled terminals, sharp joins, and the expressive forms of characters like Q, W, and g add a slightly decorative edge without becoming ornate.
Best suited to headlines, titles, and other display contexts where the high contrast and distinctive serif shaping can be appreciated. It can also work for editorial or book-cover typography, especially where a classic, cultivated tone is desired and ample size/printing quality preserves the hairlines.
The overall tone is refined and literary, with a dramatic, high-end flavor that reads as traditional but a bit theatrical. It suggests formality and sophistication, while the sharp contrast and distinctive terminals add personality suited to expressive setting.
The design appears intended to reinterpret classical serif construction with heightened contrast, wide proportions, and sharpened terminals to produce an elegant, attention-getting display voice. Its consistent calligraphic logic and sculpted serifs suggest a focus on refined, premium typography rather than neutral body text.
In the sample text, the strong contrast and fine hairlines create a sparkling texture at larger sizes, and the wide set gives lines an expansive, luxurious feel. The numerals echo the same contrast and serif treatment, making them suitable for display-like numeric settings such as dates or chapter markers.