Sans Normal Kades 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Interval Next' by Mostardesign, 'Matahari Sans' and 'Radiate Sans' by Studio Sun, and 'Loew' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, contemporary, punchy, impact, motion, modernity, clarity, emphasis, geometric, rounded, oblique, heavyweight, compact counters.
A heavy, oblique sans with geometric construction and broadly rounded curves. Strokes are sturdy and even, with softened corners and smooth joins that keep the texture clean at large sizes. The design runs wide with generous set widths in capitals and a stable, upright skeleton pushed forward by the slant, creating a fast horizontal rhythm. Counters are relatively compact in letters like a, e, and s, reinforcing a dense, impactful color while remaining clearly legible.
Best suited to headlines, large display copy, and brand marks where a strong slanted sans can convey motion and impact. It also fits packaging and promotional graphics that need a compact, high-contrast-to-background word shape without relying on delicate details.
The overall tone is energetic and forward-moving, with a strong, modern presence. Its wide stance and pronounced slant give it a sporty, promotional feel that reads as confident and attention-seeking rather than understated.
The font appears designed to deliver a bold, modern display voice with a sense of speed and emphasis. Its geometric, rounded forms and sturdy construction suggest an intention to stay clear and consistent in high-impact settings like advertising and identity work.
Round letters (O, Q, C) read as near-circular with a firm, uniform stroke, while diagonals (V, W, X, Y) appear crisp and decisive. Numerals share the same robust, slightly condensed counter shapes, keeping the line of figures visually consistent with the letters in bold headline settings.