Script Hatu 7 is a very bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, confident, playful, friendly, energetic, hand-lettered feel, display impact, nostalgic script, friendly emphasis, brushy, rounded, compact, looping, lively.
A compact, slanted script with thick, brush-like strokes and rounded terminals. The letterforms show noticeable stroke modulation typical of a marker or brush, with soft joins and occasional teardrop-like counters. Uppercase characters read as simplified, italicized script caps rather than formal swash capitals, while lowercase forms rely on smooth, continuous curves and tight interior spaces. Overall spacing is dense and the rhythm is bouncy, with consistent forward motion and a slightly condensed feel.
Best suited for display settings where its heavy strokes and lively slant can carry the message—such as posters, brand marks, product packaging, and storefront or menu-style signage. It also works well for short, punchy phrases in social graphics, but is less appropriate for long-form text where the compact spacing and heavy weight may feel tiring.
The font projects a bold, upbeat tone that feels personable and energetic. Its brush-script cadence suggests informal confidence—more like hand-lettered signage than delicate calligraphy—bringing a nostalgic, mid-century advertising flavor to headlines.
The design appears intended to mimic bold hand-lettering made with a brush or marker, prioritizing momentum, punch, and an expressive silhouette over fine detail. It aims to deliver a classic script look that stays legible and impactful in large-format applications.
Numerals follow the same brush logic, with curvy shapes and prominent loops (notably in 2, 3, 8, and 9), keeping the set visually cohesive. The dense weight and tight counters can reduce clarity at small sizes, while the strong silhouette reads quickly at larger display sizes.