Sans Superellipse Ugmab 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compasse' and 'Kiro' by Dharma Type and 'Panton' and 'Uni Neue' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, friendly, sporty, retro, playful, bold, impact, approachability, momentum, modern display, brand voice, rounded, soft corners, chunky, oblique, compact.
A heavy, rounded sans with a consistent oblique slant and softly squared curves. Strokes are thick and uniform with minimal contrast, producing sturdy silhouettes and smooth joins. Counters are relatively open for the weight, while terminals and corners are broadly rounded, giving letters a pill-like, superellipse geometry. The rhythm is energetic and slightly compact, with sturdy curves in C/O and simplified, blocky diagonals in forms like K, V, and W.
Best suited for short, high-impact text such as headlines, logos, posters, and packaging where bold, rounded forms need to read quickly. It also fits energetic contexts like sports, youth-focused branding, event graphics, and social media titles. For longer passages, it will work most comfortably at larger sizes where the heavy weight and oblique stance can breathe.
The overall tone is upbeat and approachable, combining a sporty italic push with soft, friendly rounding. Its bold presence reads confident and casual, with a mildly retro flavor reminiscent of headline-driven display typography.
The design appears intended to deliver maximum impact with a friendly, contemporary feel: a bold oblique sans built from rounded-rectangle curves to project speed, approachability, and strong visual presence in display typography.
The italic angle is prominent and consistent across capitals, lowercase, and figures, which helps create forward motion in text. Numerals match the letterforms’ chunky, rounded construction and feel designed to sit comfortably in display settings alongside the alphabet.