Script Imrip 7 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, headlines, friendly, whimsical, romantic, handmade, casual elegance, personal, decorative, expressive, inviting, lively, calligraphic, looping, rounded, tapered terminals, pen-like.
The letterforms are slanted with a calligraphic, pen-drawn flow and rounded terminals. Strokes show moderate contrast with smooth swelling and tapering, and curves dominate over sharp angles. Characters are generally connected in running text, with occasional lifted joins and open counters that keep the texture airy despite the compact lowercase proportions. Capitals are more decorative and looping, while the lowercase maintains an even, conversational cadence.
It performs well in short-to-medium display settings such as invitations, greeting cards, packaging, café menus, and lifestyle branding where an intimate, handwritten feel is desired. It can also work for pull quotes, headings, and social graphics, especially when paired with a simpler text face for longer reading.
This script feels personable and lightly whimsical, with a friendly, handwritten charm rather than rigid formality. The rhythm is relaxed and lyrical, giving text a warm, inviting tone that suits expressive messaging and boutique-style branding.
The design appears intended to mimic neat, fluent handwriting with a polished, calligraphic edge—balancing readability with expressive motion. Its embellished capitals and smooth connections suggest an aim toward display use where personality matters as much as clarity.
The sample text shows consistent joining behavior and a steady baseline with lively ascenders and descenders that add sparkle. Numerals follow the same cursive, handwritten logic, keeping the overall voice cohesive across letters and figures.