Sans Normal Asmov 14 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Eldwin' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, neutral, modern, friendly, workhorse, legibility, versatility, neutrality, clarity, everyday use, rounded, open apertures, humanist, crisp, unpretentious.
This typeface is a clean sans with rounded, gently modeled curves and mostly uniform stroke weight. Terminals are predominantly straight-cut, giving the forms a crisp, contemporary finish, while the bowls and counters stay open and readable. Proportions are balanced with modest extenders and a relatively compact lowercase presence, and the overall rhythm feels even and steady across letters and figures. The numerals are simple and clear, with rounded shapes and straightforward construction that matches the lowercase tone.
It suits interfaces and product text where clarity and calm tone are important, and it scales well into headings for presentations and general editorial layouts. The straightforward figures and open counters also make it a solid choice for wayfinding, labels, and light-to-moderate branding systems that need neutrality with a friendly edge.
The overall tone is neutral and modern with a mild warmth from the rounded shapes. It reads as practical and approachable rather than loud or stylized, making it feel dependable for everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its restrained detailing and rounded construction suggest a focus on broad usability across both display and text settings without drawing attention away from content.
Uppercase forms present clear, geometric-leaning silhouettes, while the lowercase introduces slightly more humanist softness in curves and joins. Diacritics are not shown; punctuation in the sample appears minimal and straightforward, supporting a utilitarian, text-forward character.