Sans Normal Pulan 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marquee' by Pelavin Fonts and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, bubbly, casual, friendly impact, playful display, kid-centric, casual branding, rounded, soft, blobby, cartoonish, informal.
A heavy, rounded sans with soft, inflated strokes and consistently blunted terminals. Curves dominate the construction, producing bulbous bowls and broad counters, while joins and corners are gently eased rather than sharply cut. Proportions lean wide and open, with simple geometric structure tempered by slightly irregular, hand-drawn-like shaping that keeps the texture lively. Numerals follow the same cushioned forms, with compact interior spaces and sturdy, stable silhouettes.
Best suited to short, attention-grabbing settings such as headlines, posters, signage, product packaging, and brand marks that need a friendly, chunky voice. It also fits children’s materials, playful event promos, and casual social graphics where softness and impact are more important than a neutral, editorial tone.
The overall tone is warm, approachable, and humorous, with a toy-like bounce that feels suited to lighthearted messaging. Its thick, pillowy forms read as friendly and non-technical, projecting an upbeat, kid-safe personality without looking delicate.
The design appears intended to deliver maximum visual warmth and impact through rounded geometry and thick, cushioned strokes, aiming for legibility at display sizes while maintaining a fun, informal character. Its shapes prioritize charm and approachability over precision or austerity.
The face creates a strong “sticker” or “bubble lettering” impression in text, where the dense weight and rounded counters form a bold, high-impact rhythm. Spacing appears generous enough to keep letterforms distinct at display sizes, while the heavy massing can make long passages feel dense if set too tight.