Sans Normal Otgey 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix and 'Centrale Sans Rounded' by Typedepot (names referenced only for comparison).
Keywords: ui labels, branding, headlines, packaging, signage, friendly, modern, clean, approachable, playful, soften modernism, increase friendliness, maintain clarity, everyday versatility, rounded, soft terminals, open apertures, generous spacing, geometric.
This is a rounded sans with smooth, continuous curves and consistently softened stroke endings. Letterforms lean toward geometric construction—especially in the bowls and circular counters—while keeping practical, readable proportions and open apertures. Strokes remain even and calm, with subtly tapered joins in diagonals and a generally broad, steady footprint that gives lines a relaxed rhythm. Numerals follow the same rounded logic, with clear shapes and ample interior space.
It works well for UI and product interfaces where a soft, modern voice is desirable, and it scales nicely into headlines and short paragraphs thanks to its open counters and clean construction. The rounded finish also suits consumer branding, packaging, and signage that benefits from an approachable, friendly impression.
The overall tone is friendly and contemporary, with a gentle, approachable warmth created by the rounded corners and non-aggressive shapes. It feels informal without becoming quirky, making it suitable for communication that aims to be clear, calm, and welcoming.
The design appears intended to balance geometric clarity with softer, human-friendly rounding, delivering a contemporary sans that reads cleanly while projecting warmth. It prioritizes consistent curves, open forms, and an even typographic color for straightforward, versatile use.
Curves are emphasized over sharp angles, and the design maintains consistent curvature across uppercase, lowercase, and figures, which helps long passages look cohesive. The spacing and open counters keep the texture light and readable even at larger sizes.