Sans Normal Abrel 7 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, packaging, signage, friendly, contemporary, clean, approachable, lively, warmth, readability, modernity, approachability, motion, rounded, soft, humanist, open, airy.
This is a slanted sans with softly rounded construction and smooth, continuous curves. Strokes are even and steady, with minimal contrast and a generally uniform rhythm across round and straight forms. Counters are generous and open, terminals read as cleanly finished rather than sharply cut, and the overall geometry leans toward circular bowls with gentle transitions into stems. Proportions favor a tall x-height and compact ascenders/descenders, supporting strong presence and clarity at text sizes while keeping an informal, fluid texture.
Well suited to user interfaces, product copy, and editorial text where a warm sans voice is desired. Its open forms and strong x-height can hold up in small-to-medium sizes, while the lively slant and rounded finish make it effective for branding, packaging, and short display lines.
The slant and rounded shapes give the font an upbeat, personable tone that feels modern and easygoing. It reads as friendly rather than technical, with a gentle motion that suggests informality and approachability without becoming whimsical.
The design appears intended to combine contemporary sans clarity with a more human, conversational feel. The rounded construction and forward slant aim to add warmth and momentum while keeping the letterforms simple and highly readable.
In text, the consistent slant produces a smooth forward flow, while the open apertures and large inner spaces help maintain legibility. The numerals follow the same rounded, even-stroke logic, keeping the set cohesive for mixed alphanumeric use.