Sans Normal Kulew 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Neue Reman Gt' by Propertype, 'Mersh' by Sign Studio, 'Corporate S' and 'Corporate S WGL' by URW Type Foundry, and 'AC Honey Bee' by Will Albin-Clark (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, motion, modernization, approachability, clarity, oblique, geometric, rounded, punchy, clean.
A heavy, slanted sans with smooth, rounded construction and a largely uniform stroke. Curves are generously radiused and terminals tend to be clean and softly finished, giving letters a compact, sturdy feel. The overall rhythm is forward-leaning and energetic, with wide, open bowls and clear counterforms that keep the texture readable even at bold sizes. Figures match the letters in weight and presence, with simplified, sturdy shapes suited to display use.
Best suited to short-form, high-impact settings such as headlines, posters, product branding, and packaging where a bold, kinetic tone is desirable. It can also work for promotional subheads and signage, especially when the design benefits from a forward-leaning, sporty emphasis.
The font reads as fast and assertive, with an athletic, headline-ready tone. Its slant and rounded geometry give it a contemporary, approachable character rather than a severe or technical one, making it feel upbeat and promotional.
The design appears intended to deliver a strong, modern sans voice with built-in momentum through its oblique stance and rounded geometry. It prioritizes immediate impact and clarity, aiming for a friendly but confident presence in display-oriented typography.
The combination of strong weight, consistent curves, and an even internal spacing produces a smooth, solid text color. The italic stance is pronounced enough to communicate motion without becoming calligraphic, keeping the voice firmly in a modern sans direction.