Sans Normal Ohluz 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, 'Santral' by Taner Ardali, and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, impact, clarity, modernity, approachability, geometric, rounded, sturdy, compact, high contrast (mass).
A heavy, geometric sans with round, generously open bowls and consistent stroke thickness. Forms lean on simple circle-and-rectangle construction, producing smooth curves in C, O, and G, paired with flat, squared terminals and compact joins. Uppercase shapes are broad and stable, while lowercase shows single-storey a and g, a short-armed t, and a straightforward, vertical rhythm. Numerals are bold and highly legible, with the 0 close to circular and the 1 reduced to a simple vertical form.
Best suited to bold headlines, brand marks, packaging, and signage where a sturdy geometric voice is needed. It also holds up well in short blocks of display text thanks to clear counters and uncomplicated letterforms.
The overall tone is friendly and contemporary, with a confident, poster-ready presence. Rounded geometry and simplified details keep it approachable, while the heavy color and tight construction give it a direct, no-nonsense voice.
The design appears intended to deliver a modern, geometric look with maximum impact and straightforward readability. Its simplified construction and rounded shapes suggest an emphasis on clarity, friendliness, and strong presence in display settings.
Counters stay relatively open despite the weight, helping maintain clarity in large blocks of text. The Q’s tail is short and unobtrusive, and diagonals in letters like K, V, W, X, and Y feel crisp against the otherwise rounded system.