Sans Normal Kugum 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'FreeSet' by ParaType, and 'Clear Sans Screen' and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, technical, impact, motion, clarity, modernity, oblique, forward-leaning, sturdy, rounded, clean.
A heavy, forward-leaning sans with smooth, rounded curves and largely uniform stroke thickness. The forms are compact and sturdy, with broad counters and softened joins that keep the color even across lines. Terminals are clean and mostly straight-cut, while curved letters like C, G, O, and S show generous rounding and stable, consistent curvature. Numerals match the same robust, oblique construction for a cohesive, punchy texture.
This style is well suited to headlines, posters, and brand marks where strong presence and an energetic slant help capture attention quickly. It can also work effectively for packaging and sports or tech-adjacent identity systems where a modern, robust sans is needed for short phrases and callouts.
The overall tone feels assertive and fast, with an athletic, contemporary slant that suggests motion and momentum. Its solid weight and clean geometry read as confident and practical rather than delicate or ornate, giving it a straightforward, performance-oriented personality.
The design appears intended to deliver a bold, modern voice with a sense of speed, combining rounded, low-contrast construction with an oblique stance for high-impact messaging and clear readability at larger sizes.
The italic angle is pronounced enough to create a clear sense of direction without sacrificing legibility. Spacing appears balanced for display use, producing a dense, high-impact line in the sample text, especially in mixed-case settings.