Sans Normal Hirud 14 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, modern, approachable, playful, approachability, modernity, informality, readability, softness, rounded terminals, soft corners, humanist, open counters, airy spacing.
A slanted, rounded sans with smooth monoline strokes and softly eased corners. Letterforms lean consistently with a gentle, handwritten rhythm while remaining clean and constructed rather than brushy. Counters are open and circular-to-elliptical, with generous interior space and rounded terminals throughout, giving a soft, even texture in words. Proportions feel balanced and contemporary, with slightly varied glyph widths that keep text lively without looking irregular.
This face works well for approachable branding, packaging, and promotional headlines where a friendly, contemporary voice is needed. It can also suit short-to-medium reading contexts such as UI labels, social media graphics, and editorial callouts, especially when a softer, more human tone is desired.
The overall tone is warm and informal, with a light, upbeat personality. Its rounded shaping and steady slant suggest friendliness and ease, making it feel conversational and modern rather than technical or severe.
The design appears intended to combine the clarity of a rounded sans with the warmth of an italic, humanist cadence. It aims for a clean, modern look that stays inviting and expressive without relying on high contrast or decorative detail.
The italic angle is noticeable but not extreme, supporting smooth horizontal flow in longer lines. Numerals follow the same rounded, monoline logic, matching the alphabet well for mixed alphanumeric settings.