Print Ruwu 7 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: packaging, posters, greeting cards, social graphics, children's materials, friendly, casual, playful, approachable, breezy, hand-lettered feel, approachable tone, everyday informal, quick note style, rounded, monoline, brushy, soft terminals, open counters.
This font has a handwritten, brush-pen look with smooth, rounded strokes and a consistent low-contrast, monoline feel. Letterforms lean forward with an easy, rhythmic slant, and many strokes end in soft, tapered terminals that mimic quick marker pressure. Shapes are simplified and open, with generous counters (notably in O, e, a) and a loosely even baseline that preserves a natural hand-drawn flow. Uppercase forms are compact and slightly bouncy, while the lowercase shows a tall x-height and friendly, open construction; numerals follow the same rounded, informal logic with clear, single-storey-style simplicity.
It works well for short-to-medium text where a friendly, informal voice is desired—packaging callouts, posters, greeting cards, quotes, social media graphics, and youth-oriented or educational materials. The open shapes and generous spacing also make it serviceable for headings and subheads where legibility and warmth need to coexist.
The overall tone is warm and conversational, like neat hand lettering on a note or classroom sign. Its slight wobble and brushy terminals keep it from feeling rigid, giving text a relaxed, upbeat personality suited to informal messaging.
The design appears intended to capture quick, confident hand lettering in a clean, repeatable way—combining brush-like softness with enough consistency to set readable lines of text. It aims for a personable, everyday tone rather than formal calligraphy or strict script connectivity.
Spacing reads intentionally airy, which helps maintain clarity despite the lively slant and hand-made irregularities. The mix of straight-to-curved joins and occasional exaggerated curves (such as in S, J, and y) adds character without becoming overly decorative.