Sans Superellipse Utbuj 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: tech branding, ui labels, headlines, signage, packaging, techy, clean, futuristic, efficient, modern, geometric clarity, modernization, systematic feel, friendly tech, rounded, rectilinear, geometric, squared, modular.
A wide, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are monolinear with low contrast, and the forms favor horizontal/vertical structure over calligraphic modulation. Round letters like O/Q and numerals such as 0/8 read as squared ovals, while curves and joins stay smooth and controlled. Terminals are generally flat and clean, with a slightly industrial rhythm that remains highly uniform across caps, lowercase, and figures.
Works well for technology and product branding, UI labels, dashboards, and app navigation where a crisp, modern sans is needed. The wide set and rounded-rect geometry also suit headlines, posters, packaging, and wayfinding systems that benefit from strong, schematic letterforms.
The overall tone feels technical and contemporary, with a streamlined, engineered presence. Its rounded corners keep the voice friendly enough for product UI, while the squared geometry and wide stance push it toward sci‑fi and digital branding.
The font appears designed to translate a rounded-rect, device-like geometry into a readable sans, balancing strict construction with softened corners. The goal seems to be a modern, system-friendly look that stays distinctive in branding and display typography.
The design maintains a consistent superelliptical vocabulary across bowls, counters, and rounding, which helps it look coherent in longer text. Wide proportions and open counters support clarity at display sizes, especially in headings and signage-like settings.