Slab Contrasted Kaja 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP (names referenced only for comparison).
Keywords: editorial, book text, magazines, headlines, branding, classic, authoritative, bookish, formal, readability, authority, durability, editorial tone, slab serifs, bracketed, robust, crisp, balanced.
A sturdy slab-serif with firmly planted, rectangular serifs and mostly straight, rational construction. Stroke weight is even overall with subtle modulation, and the serifs read as bold, supportive terminals rather than delicate finishing. Uppercase proportions are balanced and slightly condensed in feel, while the lowercase maintains clear counters and a steady rhythm. Curves are smooth and controlled, joins are clean, and the numerals match the text color well for continuous reading and mixed-text settings.
Well-suited to editorial typography, book and magazine settings, and other long-form reading where a stable, classic texture is desired. It also works effectively for headlines, pull quotes, and identity applications that need a grounded, traditional slab-serif presence.
The font projects a traditional, editorial voice—confident and dependable, with a slightly institutional tone. Its slab serifs add weight and presence, giving text a grounded, authoritative character that feels established rather than trendy.
The design appears intended to combine the sturdiness and impact of slab serifs with the familiarity of classic text forms, producing a dependable workhorse for both display and reading contexts. It prioritizes clarity, consistent rhythm, and a confident typographic voice.
In text, the face holds a consistent color with clear word shapes and strong baseline anchoring. The serifs and terminals stay visually coherent across caps, lowercase, and figures, helping paragraphs feel stable and structured without becoming overly decorative.