Sans Normal Buruv 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, friendly, clean, quirky, legibility, approachability, contemporary branding, distinctiveness, humanist, open apertures, rounded terminals, lively rhythm, asymmetric details.
This typeface presents a clean sans structure with softly rounded curves and subtly tapered joins that keep the texture lively. Strokes are generally even with moderate contrast appearing mostly at curves and junctions, and many terminals end with a gentle, rounded finish rather than sharp cuts. Proportions are slightly individualized per letter, giving an organic rhythm; bowls are full and open, counters are generous, and apertures (notably in forms like C, e, and s) remain clear. The lowercase shows a single-storey a and g, and the overall spacing feels comfortable, producing an even, readable line in the text sample.
Its clean forms and open counters make it suitable for interface text, product labeling, and general editorial settings where a neutral sans is needed with a bit of warmth. The distinctive lowercase can add character to branding and packaging, while the clear silhouettes support short headlines and signage at moderate sizes.
The overall tone is modern and approachable, combining clarity with a lightly idiosyncratic, human touch. It reads as friendly rather than strictly geometric, with just enough character in curves and terminals to feel distinctive without becoming decorative.
The design appears intended as a contemporary sans with a humanist, approachable voice—prioritizing legibility and an even reading rhythm while adding subtle, quirky details in terminals and curves to differentiate it from purely geometric or strictly utilitarian faces.
Numerals appear straightforward and legible with rounded curves (notably 2, 3, 5, and 9) and a clear, open 4. The uppercase forms maintain a simple, contemporary construction, while the lowercase introduces more personality through curved shoulders and open, flowing shapes, which becomes more evident in running text.