Serif Flared Imlov 2 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: fashion headlines, magazine covers, editorial decks, luxury branding, invitations, elegant, fashion, editorial, calligraphic, luxurious, elegance, display impact, luxury tone, calligraphic flavor, didone-like, hairline, brackets, sharply tapered, crisp.
This typeface is a sharply slanted serif with dramatic stroke modulation and hairline-thin joins and terminals. Stems and diagonals broaden into flared endings rather than relying on heavy, blocky serifs, giving letters a chiseled, calligraphic finish. Curves are smooth and taut, with narrow internal counters and crisp teardrop-like terminals on several forms. The overall rhythm is refined and airy, with a clear baseline and a consistent, high-contrast texture in text.
Best suited to display applications such as fashion and lifestyle headlines, magazine cover lines, editorial titles, and premium brand marks. It can work for short pulls, deck copy, and refined packaging text when set large with generous leading, where its thin details remain crisp.
The tone is poised and high-fashion, projecting sophistication and ceremony. Its sparkling hairlines and sculpted terminals suggest luxury, boutique editorial styling, and a formal, cultured voice rather than an everyday utilitarian one.
The design appears intended to blend formal serif tradition with a pronounced italic, calligraphic sensibility—using extreme contrast and flared stroke endings to achieve a glamorous, editorial look optimized for attention-grabbing typography.
In paragraph settings the strong diagonal stress and delicate hairlines create a lively, stylish shimmer, but they also make spacing and size choices more critical for maintaining clarity. Numerals and capitals carry the same flared, cut-in feel, contributing to a cohesive, display-forward personality.