Script Arvu 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, greeting cards, invitations, whimsical, vintage, friendly, playful, decorative, ornamental charm, handcrafted feel, retro display, friendly tone, initial caps, curly, looped, bouncy, rounded, calligraphic.
This typeface combines upright script-like construction with a simplified, monoline-leaning stroke and modest contrast. Terminals frequently curl into small loops and hooks, and many forms feature soft, rounded shoulders and bulb-like ends that give the outlines a smooth, ornamental finish. Uppercase letters are highly embellished with prominent swashes and inward curls, while the lowercase is more compact and restrained, maintaining a steady rhythm with occasional descenders that loop back on themselves (notably in letters like g and y). Numerals continue the same rounded, curled-terminal language, with open counters and a gently informal drawing.
It performs best in short to medium-length settings where its curls and swashes can be appreciated—logos, boutique branding, packaging labels, invitations, greeting cards, and display headlines. For longer passages, it is likely most effective when used sparingly (e.g., for names, pull quotes, or section openers) paired with a simpler companion face.
The overall tone is lighthearted and nostalgic, evoking handcrafted signage and storybook titling rather than strict formal penmanship. Its curled terminals and bouncy proportions read as friendly and charming, with a decorative flair that feels celebratory and slightly theatrical.
The design appears intended to deliver a decorative, hand-drawn script impression with strong personality in capitals and a readable, simplified lowercase for practical setting. Its consistent looping terminals and rounded finish suggest a focus on charm and approachability for display typography.
The sample text shows clear separation between letters rather than continuous joining, so the script influence comes primarily from swashed capitals, looped terminals, and calligraphic stroke behavior. The uppercase set carries most of the personality and visual weight, creating a strong initial-cap effect in words and headlines.