Sans Normal Hured 1 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui labels, body text, branding, packaging, signage, clean, friendly, modern, airy, minimal, clarity, approachability, neutrality, simplicity, versatility, rounded, geometric, open counters, soft terminals, linear.
A clean monoline sans with strongly rounded construction and softly finished terminals. Curves are smooth and near-circular in letters like C, O, and G, while straight strokes stay even and unmodulated, giving a crisp, linear rhythm. Proportions feel compact in the lowercase, with relatively small x-height compared to generous ascenders/descenders, and the overall spacing reads open and breathable in text. Numerals follow the same simple geometry, with clear, rounded bowls and uncomplicated joins.
This font works well for UI copy, labels, and product experiences where a light, unobtrusive sans is desired. Its rounded geometry and open spacing also suit contemporary branding, packaging, and editorial captions, and it can remain readable for short-to-medium text blocks when set with comfortable leading.
The overall tone is modern and approachable, leaning more friendly than technical due to the rounded forms and gentle stroke endings. It feels calm, tidy, and understated—suited to contemporary interfaces and branding that want clarity without sharpness.
The design appears intended to deliver a neutral, modern sans with softened geometry—prioritizing clarity, consistency, and a pleasant reading color. Its restrained details suggest a focus on versatile everyday typography rather than expressive display styling.
Capitals are straightforward and geometric, while lowercase forms keep a simple, single-storey feel where applicable, emphasizing legibility and a smooth texture. The design avoids calligraphic contrast and decorative details, relying on consistent stroke weight and clean geometry for personality.