Sans Normal Kemaj 2 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Zin Sans' by CarnokyType, 'FF Good Headline' by FontFont, and 'Garnison' by OzType. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, punchy, emphasis, impact, momentum, clarity, modernity, slanted, rounded, compact, high-impact, clean.
A heavy, right-slanted sans with compact proportions and smoothly rounded bowls. Strokes are consistently thick with minimal modulation, and terminals tend to feel blunt and clean rather than sharp. Curves are generous on letters like C, G, O, and S, while straight stems stay sturdy and upright in texture even with the slant. The lowercase shows a tall x-height with short ascenders/descenders, helping lines set tightly and read as a dense, energetic block. Numerals follow the same robust, slightly condensed rhythm, designed to hold up at display sizes.
Best suited to headlines, posters, and branded messaging where strong presence and quick readability matter. The dense, sturdy forms and tall lowercase work well for sports and event graphics, punchy packaging callouts, and bold interface highlights, especially at medium to large sizes.
The overall tone is energetic and assertive, with a forward-leaning, athletic feel. It communicates motion and emphasis without becoming decorative, giving it a contemporary, high-impact voice that reads as confident and direct.
The design appears intended to deliver a modern, forceful italic voice for display typography—combining heavy weight, compact spacing, and rounded construction to create impact while preserving clear, familiar sans letter shapes.
Counters are relatively open for the weight, and letterforms favor simple geometry over calligraphic detail. The slant is noticeable but controlled, keeping word shapes cohesive and maintaining strong silhouettes in headings.