Sans Normal Yepi 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Aspira' by Durotype, and 'Averta PE' by Intelligent Design (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, labels, handmade, rugged, playful, bold, vintage, handmade feel, display impact, print texture, casual tone, textured, rough-edge, irregular, chunky, organic.
A heavy, compact sans with simplified letterforms and rounded bowls, drawn with noticeably uneven edges and a slightly wobbly stroke contour. Stems and curves feel hand-cut rather than mechanically smooth, with small nicks and squarish terminals that create a stamped/printed texture. Counters are generally open and generous for the weight, supporting legibility, while widths vary across letters, adding a casual rhythm. Numerals match the sturdy, cutout construction and maintain consistent color density across the set.
Best suited for short, bold applications where texture and personality are desired—posters, headlines, product packaging, labels, and logo wordmarks. It can work for brief bursts of text or subheads, but the rough edges and heavy color are most effective when used at moderate to large sizes.
The overall tone is handcrafted and energetic, with a friendly roughness that suggests DIY printmaking or packaging marks. Its irregular texture reads informal and approachable, leaning toward retro and craft-oriented aesthetics rather than slick modernism.
Likely designed to capture a handmade, print-stamp feel in a sturdy sans framework, prioritizing impact and character over precision. The goal appears to be a bold display voice that feels crafted and slightly distressed while remaining broadly legible.
At text sizes the rough perimeter becomes a defining feature, creating strong visual color and a slightly gritty presence. The uppercase feels especially assertive and poster-like, while the lowercase keeps a simple, utilitarian structure that stays readable despite the distressed contour.