Sans Normal Mudov 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'NeoGram' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, chunky, playful, retro, impact, approachability, display strength, simplicity, rounded, compact, blocky, soft, sturdy.
A heavy, rounded sans with compact proportions and smooth, low-modulation strokes. Curves are generously inflated, with slightly squarish counters and terminals that read as softly cut rather than sharp. The design keeps a steady rhythm in text, with sturdy verticals and simplified joins that favor bold silhouettes over fine detail. Numerals are similarly weighty and geometric, matching the letters’ wide bowls and compact apertures.
Best suited to headlines, posters, packaging, and brand marks where a solid, rounded voice is desirable. It also works well for signage and bold callouts, especially when set with a bit of extra spacing to preserve clarity.
The overall tone is upbeat and approachable, with a chunky softness that feels familiar and slightly nostalgic. Its bold, simplified shapes project confidence and warmth, leaning more toward fun and friendliness than technical precision.
The design appears intended to deliver maximum impact with minimal fuss: a robust, rounded sans built for immediate readability at display sizes and for conveying a friendly, energetic personality.
In the sample text, the tight internal spaces and small apertures begin to close up as size decreases, so it benefits from generous tracking and comfortable line spacing. The bold mass and rounded geometry make it particularly strong for short phrases where the silhouette can do the work.