Sans Normal Ohnun 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Jindo' by Nine Font, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, bold editorial, straightforward, display impact, modern clarity, brand presence, legibility, geometric, rounded, clean, compact, high impact.
This is a heavy, geometric sans with broad proportions, round counters, and firmly constructed curves. Strokes are even and blocky, with crisp joins and mostly squared terminals that keep the silhouettes tight and decisive. Round letters like O and C read as near-circular with generous internal space, while straight-sided forms (H, N, E) feel rigid and stable. The lowercase is similarly robust, with a single-storey a and g, compact shoulders, and sturdy stems that hold up well at large sizes.
It works best for display contexts such as headlines, posters, and brand marks where impact and clarity are key. The wide set and robust shapes also suit signage and packaging, especially when you want a modern, approachable voice that remains highly legible at a distance.
The overall tone is confident and contemporary, combining friendly roundness with an assertive, headline-forward presence. Its smooth geometry gives it a clean, modern feel, while the weight and breadth add an energetic, attention-grabbing character.
The design appears intended as a contemporary, geometric workhorse for high-impact typography—prioritizing strong silhouettes, simple construction, and consistent spacing for bold messaging in editorial and brand environments.
The font’s rhythm is driven by consistent stroke thickness and large counters, producing strong clarity in both all-caps and mixed-case settings. Numerals are bold and simple, matching the letterforms with rounded bowls and straightforward construction for quick recognition.