Sans Normal Armen 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'CF Panoptik' by Fonts.GR, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, presentations, packaging, neutral, modern, clean, friendly, functional, clarity, versatility, systematic, modernity, neutrality, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean, geometric sans with broadly circular bowls and smooth, continuous curves. Strokes are uniform with minimal modulation, and terminals are crisp and straight-cut, giving the forms a precise, contemporary finish. Proportions feel balanced and readable, with open counters and clear apertures; the lowercase includes a single-storey “a” and an “e” with a flat crossbar that reinforce the straightforward, constructed tone. Numerals are simple and sturdy, with clear differentiation and consistent stroke color across the set.
This font suits interface and product text where clarity and consistency matter, as well as signage and informational graphics that benefit from open, easily parsed forms. Its restrained personality also works well for contemporary branding and editorial display lines where a clean, structured sans is needed without feeling overly technical.
The overall tone is modern and neutral with a quietly friendly edge from the rounded geometry. It feels straightforward and utilitarian rather than expressive, making it easy to pair with other type and to use as a dependable baseline in a system.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity and visual consistency while maintaining a modern, geometric character. It aims to provide a versatile typographic voice that stays out of the way in running text but remains confident in headings and labels.
Spacing and rhythm appear even in text, producing a calm, uncluttered texture. The shapes lean toward geometric construction (notably in round letters) while keeping practical legibility through open interiors and unambiguous silhouettes.