Slab Normal Vipu 5 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: body text, editorial, book layouts, packaging, signage, vintage, bookish, practical, friendly, workhorse text, solid readability, classic tone, compact setting, bracketed serifs, soft corners, compact, sturdy, typewriter-like.
A compact slab serif with low contrast strokes and firmly bracketed, blocky serifs. The letterforms are upright and slightly condensed, with rounded joins and softened terminals that keep the texture even and readable. Counters are moderate and open, and the overall rhythm is steady, producing a consistent gray value in text. Numerals and caps follow the same sturdy, slightly old-style slab construction, favoring clarity over sharp geometry.
Well-suited to body copy and editorial typography where a stable, even texture is desired, especially in narrower columns. It also works effectively for packaging, labels, and straightforward signage that benefits from sturdy slabs and clear letter shapes at moderate sizes.
The style reads as utilitarian and familiar, with a subtle vintage, typewriter-adjacent warmth. Its sturdy slabs and calm pacing give it a dependable, editorial tone while still feeling approachable rather than austere.
The design appears intended as a plainspoken slab serif for everyday reading and general-purpose display, balancing strong serifs with restrained contrast to stay legible and steady across paragraphs and headlines.
Serifs are prominent but not aggressive, and the curves are gently modeled, which reduces harshness at larger sizes. The design maintains a consistent voice from capitals through lowercase and figures, supporting cohesive typographic color in mixed-case settings.