Sans Normal Ipkuf 12 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype and 'Favela' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, chunky, retro, friendly, cartoon, attention grab, friendly display, retro tone, handmade feel, rounded, soft corners, bulbous, bouncy, informal.
A heavy, rounded sans with inflated strokes and softly flattened terminals that create a blobby, carved-out silhouette. Curves dominate throughout, with generous counters and occasional wedge-like notches that add a hand-cut, slightly irregular flavor without breaking overall consistency. The rhythm is wide and steady, with compact joins and simplified construction that keeps shapes bold and legible at display sizes. Numerals and capitals share the same plush geometry, producing a cohesive, poster-ready texture.
Well suited for headlines, posters, packaging, and branding where a bold, friendly voice is needed. It works especially well in short phrases, logos, and promotional copy where the chunky forms can create a strong, recognizable silhouette.
The tone is friendly and exuberant, leaning toward retro signage and cartoon titling. Its soft edges and chunky mass feel approachable and humorous, giving text a confident, attention-grabbing presence without feeling aggressive.
The letterforms suggest an intention to deliver maximum visual impact with a warm, playful personality—combining rounded, simplified shapes with subtle irregular cuts to evoke hand-made display lettering and retro advertising styles.
The design reads best when given room to breathe: the dense black forms create strong word shapes and an intentionally “puffed” texture. Rounded counters and simplified details help maintain clarity, while the occasional angular bite in strokes adds character and prevents the forms from feeling overly smooth.