Serif Normal Migor 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, magazines, branding, authoritative, classic, formal, stately, credibility, tradition, readability, print emphasis, editorial voice, bracketed serifs, transitional, ball terminals, oldstyle figures, tight apertures.
A robust serif with pronounced thick–thin modulation and firmly bracketed serifs. Curves are smooth and weighty, with compact apertures and slightly pinched joins that create a dense, controlled texture. Uppercase forms feel broad and steady, while the lowercase shows traditional book-face proportions with clear bowls, a two-storey “a,” and a single-storey “g.” Numerals appear traditional and varied in width, with several figures showing descenders (oldstyle-style behavior) and sturdy vertical stress.
Well-suited to editorial contexts where a classic serif voice is desired, such as headlines, subheads, pull quotes, and mastheads. It can also serve in book or long-form settings when paired with generous spacing, and it fits branding that aims for heritage, credibility, or a traditional tone.
The overall tone is authoritative and traditional, leaning toward classic book and newspaper typography. Its dark color and confident serifs give it a serious, institutional feel, while the rounded terminals add a touch of warmth rather than sharp severity.
The design appears intended as a conventional, high-contrast text serif that delivers a strong printed color and a familiar, timeless reading experience. Its details emphasize solidity and prestige over minimalism or geometric precision.
In text, the font produces a notably strong, dark rhythm, with capitals that carry significant visual presence. The contrast and compact counters suggest it will look best with comfortable tracking and line spacing, especially at smaller sizes or in dense paragraphs.